The Neiman Marcus link that I posted introduces a new concept in the world of apps. You can download their Christmas catalog for your iPad and look at the killer gifts that you can’t afford! Haha. The reason for them making this available is the same reason any other company releases a seasonal catalog, to make money.
The reason why I posted the link is because it fascinates me how many people actually make online purchases. Personally, I have only purchased a couple of things off of the internet because it was my last option, but the article talks about how much revenue they make off of their online store. They stated that 85% of Neiman Marcus’ direct sales are from their online store.
My cousin from Columbus who came in town the other day to celebrate thanksgiving works for The Limited, which is a retail chain that owns The Limited, Victoria’s Secret and Bath & Body Works. She controls the online store and updates everything constantly. She had to be online at 4am on Black Friday so that she could update the website when their sales started. She told me that their online store decides if they are successful for the year, meaning that the majority of their sales are from the website. She also said that an app for easier browsing is in the works.
I guess I just didn’t realize how popular online stores have become because I enjoy going out and actually have the chance to touch and see in person my purchases, plus I enjoy people watching. In the near future we’re probably going to have many retailers putting out apps for our smart phones so we can shop anywhere at any time of the day. I’m kind of frightened.
i agree.. i dont really like online shopping i would rather buy it in the store that why you know exactly what you are getting, but so many people would rather buy online because its easier and more convenient. I think you lose the shopping experience when you shop online.
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