This post is not actually about an app that helps you market in anyway. To be perfectly honest this post has nothing to do with one individual app at all. This post is more about the cultural phenomonon that is the growth of apps. These things that had hardly even been heard of 3 years ago are now a major player in every aspect of our social lives. Apps are having an affect on our tv time, or social networking time, and of course our mobile lives. When you want to buy an app though how do you ago about hearing about it. Do you just brows the thousands of apps that have been created to find soemthing that interests you or do you usually know what you want when you start to try and find that special app you want to download.
The article I posted this week says that the app you will download is going to be decided by what is featured in the app stores. More importantly what is featured in the apple app store. When you think about it this makes sense. Yes I know that people talk about apps through word of mouth but how does the first person who hears of an app find it. It is highly unlikely that people just sift through the thousands and thousands of apps before finding one and then telling everyone they know. People likely first hear about the apps that get popular because they are featured. So again apps are giving power back to the people who are in control. New new media is supposed to be about taking the control away from the big companies and giving everyone a say but in reality it just makes it more powerful at the top and they are just using other peoples ideas to control culture. Yes dont get me wrong some people probably do sift through all the clutter but the average person likely just downloads what is said by apple to be a great app and then if they like it they will tell their friends about it as well.
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